Surprising facts showing why eyeball-grabbing content matters 20 days ago

Grammar, punctuation, schedules…they make up the skeleton of great content, but not its heart. Just producing content isn’t enough any more – even grammatically correct, easy to digest copy. As I’ve written before, there’s a great deal more to an effective copywriting strategy than simply following a set routine of blog posts, newsletters, website updates and the rest. The rules of marketing are morphing all the time, so why does so much business content still trail behind? Content needs to go far beyond being palatable, jargon-free or pleasant to read. It’s a whole new world out there. Enticing content matters. I’ve shared just a few reasons why in the infographic below (just click on it to view a larger version).

Camilla Zajac, Green Light Copywriting, July 2014

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Have you noticed what's changed with copywriting? 30 days ago

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The view has changed…have you noticed?

As I stand on the cusp of my 11th anniversary of starting Green Light Copywriting, I find it interesting to consider the many developments I’ve seen. I’m frequently in conversation with business-owners across many sectors. The biggest thing I’ve noticed in the last few months? The landscape is changing. Change seems to be a constant now. Yes, I know that this is a fact of life, but now it seems to be very much a fact of business (speaking anecdotally, of course).

The reinventors are the winners

Whether it’s in response to the changing economic climate or just the need to stay ahead, I’ve seen many companies reinventing their approach and morphing into a newer version of themselves. Many of these are looking for their content to reflect this evolution, whether they want to update their clients about the developments by email, or they are looking to set themselves apart with a thought provoking blog. These are the companies that are staying ahead.

New just keeps on coming

It’s not enough to stick to the familiar way of doing things any more. Markets are changing. Strategy is changing. So why isn’t content changing to keep up? New channels, new audiences and new opportunities are here. The fact is that content really can’t only be about having a well written blog or a great sounding home page any more (though these things are still very valuable to businesses). The new channels demand content which is as strategic as it is engaging and as relevant as it is credible.

What’s next?

Added to this is the need to stay constantly up to date and in tune with your market’s interests. In my view, people expect a great deal more from content than they did just a few years ago. I’ve been lucky enough to watch how my clients have stayed nimble and updated their copywriting strategy to match their business strategy. There’s much more to come. After all, in just a couple of years, we’ve already seen changes like the rise of user generated content, the explosion of social media and the demand for increasingly sophisticated branded content…

Change isn’t just coming soon. It’s already here. And it’s here to stay.

Are you ready?

Camilla Zajac, Green Light Copywriting, July 2014

How much are your words worth? 54 days ago

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Enough said…

Camilla Zajac, Green Light Copywriting, June 2014

7 steps to creating a great tone of voice 66 days ago

Tone of voice is the essence of successful copywriting, but how do you get started? Take a peek at this infographic for some quick tips. You can click on it to view a larger version.

Infographic by Nottingham copywriter Camilla Zajac,

Camilla Zajac, Green Light Copywriting, May 2014

The extra apostrophes 131 days ago

Camilla Zajac, Green Light Copywriting, March 2014

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