Looking on the bright side Tuesday September 29, 2009
Sadly, I don’t always get to see the final, printed results of my writing work. So it was great to get my hands on a shiny new brochure when I was at an event last week. My client was there too and we had a chat about the whole copywriting process. He reminded me about the somewhat heated discussion that developing the leaflet copy had inspired in the business. The debate was about the best words and tone to sell the company’s services and it was essential. We created a brochure that feels right for the whole company and reflects where it wants to go in the future. All putting it in the best light. When it comes to copy, do you know your best angle?
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