Attention seeking email Thursday April 9, 2009
Planning on telling people about your services by email? The secret’s in the subject line. Here’s a little
Green Light Copywriting thought for the day:
A recent MarketingSherpa.com survey revealed:
- 40% of email marketers said testing changes to their email subject line alone had a high impact on their return on investment (ROI).
- 45% said email subject line changes accounted for a medium ROI.
- Only 15% said that testing changes to their subject line resulted in a low ROI.
In other words, get the copy right in your subject line and you’ll probably get more of the response you want to your email marketing.
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