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How big is the potential gap between intended message and message received? About as long as piece of string – or about ten dogs, according to this sign and the funny story behind it. Ok, obscured copy does create confusion, but minor misunderstandings like this sometimes make life just a little bit more interesting.
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I’ve heard some great questions about copywriting over the years. Some keep coming up, so…
What could 2011 reveal about your copywriting approach in the New Year?
Thinking about what you’d like to achieve in 2012? Whether it’s more business, more profile or better productivity, it might surprise you…
Piggy in the middle, technical domination or camouflage chameleon…what’s your copywriting danger point?
What connects copywriting to the commercial bigger picture?
What’s your starting point for writing about something new?
