Contact Green Light Copywriting
camilla@greenlightcopywriting.co.uk
It’s quick, direct and keeps you on your toes. The sign, not the guard dog. At the risk of sounding like the committed word geek that I am, I like the nice use of contrast in this copy. From taking the message from the guard dog to the viewer, this sign reminds us what we’re up against – and makes it personal.
Comments are turned off for this article.
I’ve heard some great questions about copywriting over the years. Some keep coming up, so…
What could 2011 reveal about your copywriting approach in the New Year?
Thinking about what you’d like to achieve in 2012? Whether it’s more business, more profile or better productivity, it might surprise you…
Piggy in the middle, technical domination or camouflage chameleon…what’s your copywriting danger point?
What connects copywriting to the commercial bigger picture?
What’s your starting point for writing about something new?
