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Amusing as it is, this sign reminds me of copy without a purpose. The copy might be in place, but is it really saying something people want to hear? The sign pictured makes the surrounding peace and quiet stand out, but copy without content usually gets overlooked.
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I’ve heard some great questions about copywriting over the years. Some keep coming up, so…
What could 2011 reveal about your copywriting approach in the New Year?
Thinking about what you’d like to achieve in 2012? Whether it’s more business, more profile or better productivity, it might surprise you…
Piggy in the middle, technical domination or camouflage chameleon…what’s your copywriting danger point?
What connects copywriting to the commercial bigger picture?
What’s your starting point for writing about something new?
