Copywriting - a big slice of the cake Sunday June 29, 2008
Five years on! In just one month, Green Light will have been providing copywriting services for five years. It’s a nice round number and all those years have taught me a few things. Here are just five reasons why copywriting matters in business:
- Research has proven that poor writing and spelling have a measurably negative impact on how a company is perceived.
- Spend money on a sexy-looking website or a gorgeous brochure – then use tired, cliched content? It adds up to poor value for money. Make the most of your investment with strong copy.
- Brand – everyone’s talking about it these days. It’s not just for the Coca Colas and Virgins of this world. Create a strong tone of voice that speaks volumes about your company and its aspirations.
- Speak louder! If your communications could talk, what would they be saying? Do they spell out all the benefits your business can bring – or do they whisper meekly and get ignored in the marketplace?
- You know what you do – but do your potential customers really understand how you can help them? Use copywriting to create a consistent message in your internal and external communications.
As is fitting for any significant birthday, I’ll be celebrating the occasion with something special – a one-off bonus for new copywriting projects. Much better than a slice of birthday cake.
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