Is copywriting keeping you in the dungeon? Monday July 2, 2012
When it comes to copywriting, there is still a school of thought that goes something like this: “All content is OK content as long as it sounds nice and there are no grammatical errors.”
Yet this is the view that keeps your content at elementary level instead of providing rather more advanced benefits. The reality is that, yes, you can fill the spaces on your website or blog or brochure with content which just about fits the bill. But this is entirely missing the value of copywriting. And the value of your business.
When it comes to your copywriting approach, does your marketing content bring the value of your business to life – or keep it firmly locked away?
Camilla Zajac, Green Light Copywriting, July 2012
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