What a quirky sign says about copywriting for humans Monday June 3, 2013

I discovered the sign below in a picturesque old building during a day out.

Image for blog post on effective copywriting nottingham

The big welcome

So why do I think it says so much about an effective copywriting approach for business? Because it’s welcoming. And welcoming is exactly what more business-owners want to be. Apparently this is the year in which lots of companies would really like to connect better with their customers, according to research.

Making the right connection

Connecting is a big part of effective copywriting for business. I think this little notice is great because it’s human. It has personality and an authentic tone of voice – unlike so much content out there right now. I think we’re all rather familiar with content which aims to direct us, rather than inviting us to get involved.

There’s much more to copywriting

I’ve written before about the common misconception that copywriting is simply about putting your message into clear language and grammatically tidy sentences. There’s a whole lot more to it than that. There’s also a lot more to it than simply applying a chatty or informal tone of voice.

The power of a human voice

For me, this notice is a quirky reminder of the value of making your copywriting approach more human. A human voice draws us in, makes us feel more connected and speaks to us as people – not just potential customers. What could be more welcoming than that?

By Camilla Zajac, Green Light Copywriting, Nottingham, June 2013

P.S. Like to talk about your own copywriting approach? Just let me know.

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