Eyes on the prize Thursday April 23, 2009
There are certain familiar ailments for which copywriting can be a quick, painless cure. I’ve mentioned before how a copywriter needs to be a bit like a superhero. In addition to invisibility, a writer can also offer another vital superpower – the ability to see things long distance.
See what’s important
Not being able to see the wood for the trees is one of the most common copy problems I’ve encountered in the six plus years I’ve been writing for business and the voluntary and community sector. It’s the frustration of being so close to a product or service that it becomes tricky to write about. You’ve been thinking about a subject so long, you can no longer pinpoint the most important thing to say.
A fresh pair of eyes
Your friendly copywriter can offer a fresh viewpoint to put your content into perspective. At a time when clarity is more important than ever, that’ll help your customers tell the wood from the trees.
Comments are turned off for this article.
