Why Q&A equals TLC Tuesday August 17, 2010
The question mark. Is it the copywriter’s best friend? I’m not talking about the copy (that would be a serious case of over punctuation) but the process of working up to writing the copy. This is the Q&A that helps turn information into something more, well, warm and cuddly. I usually ask a lot of questions when I’m discussing a new project with a client. The right questions gain the right information. That’s why I like this story by Dave Trott. It highlights the big question we need to ask to make the leap between what is seen and what is noticed.
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