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Confusing, out of place or just plain inappropriate. We’ve all seen copy that captures attention for the wrong reasons. So is this an eye catching health and safety hazard or a quirky message in keeping with its context? You decide.
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I’ve heard some great questions about copywriting over the years. Some keep coming up, so…
What could 2011 reveal about your copywriting approach in the New Year?
Thinking about what you’d like to achieve in 2012? Whether it’s more business, more profile or better productivity, it might surprise you…
Piggy in the middle, technical domination or camouflage chameleon…what’s your copywriting danger point?
What connects copywriting to the commercial bigger picture?
What’s your starting point for writing about something new?
