Most conflicting signs of the week Friday January 28, 2011
Ever read something and wondered what it’s really trying to say?
There’s plenty of copy out there that tries to cover all eventualities at once.
From the website home page that tries to explain every aspect of a company’s services – to the brochure which attempts to appeal to all possible readers.
Whatever the copy, its purpose always needs to be to point its audience in the right direction.
- Take a peek at my Pinterest page!
- Which words matter to you? The Green Light Copywriting video is now live!
- What's the best way to communicate in a changing world?
- 4 ways to get the best from your copywriter
- Why these myths about copywriting are bad for business
- No, copywriting really isn't just about good spelling