Why nosey equals better writing Tuesday January 12, 2010
“You are now in the privileged position of being the first person to see our new booklet.”
The words were written by a client to explain their draft company brochure. They needed me to translate the copy from factual information into something snappy, commercial and unique. I was the first person to see their ideas brought together. I got to find out before anyone else about the way they wanted to present their growing business to the world. A privileged position indeed. Also a great one for developing ideas and reading between the lines. Was there anything missing from their overall message? What distinguishes them from their competitors? All to make sure that what they aspired to from the outset was what they got. Looks like nosey (in the nicest possible sense) will always be part of the copywriter’s job description.
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