Why getting fresh gets results Tuesday June 2, 2009
That’s right. Getting fresh is good. Yesterday I met with a team from a major arts organisation. They know what they do inside out. But when it comes to writing about it, they recognise the value of a fresh perspective. A copywriter can provide another point of view to bring any subject to life. So it stays fresh. Seeing familiar topics anew. It’s kind of like a superpower, but without the embarrassing pants-on-the-outside-of-the-trousers thing. That would be getting a bit too fresh.
Comments are turned off for this article.
