Holy moly - holey copy Friday October 30, 2009
Less is more – and no more so than in copywriting. Now it’s also true for printing your words. I recently heard about the Ecofont (thanks to an update from the Smart Women network). Ecofont is literally less solid than other fonts so you use less ink – a whole 20% less. Its creators cleverly worked out how much of a letter they could remove whilst keeping copy readable and came up with their clever font. A green idea you can’t pick holes in.
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