Copymattersblog

An open letter to my spammer Tuesday July 13, 2010

Dear Mr Spammer,

Thanks for your email. I won’t take you up on your offer, but I did want to pass on some tips from a copywriting perspective:

Your message is unclear: You start with a complex explanation and don’t give enough of a clear message about how I can ‘help’ you by transferring my funds into your account.

You use jargon: Mr Spammer, you could get your request for strangers’ money across much more engagingly by using up to date language instead of words like ‘actualizing’ and ‘transaction’.

You don’t have ‘spammers’ spelling’: While your starchy language gives you away, your spelling generally doesn’t – unlike most spammers.

It would be good if you could keep these tips to yourself and out of the main spamming fraternity. If you’d like any more ideas about how to make your message stronger (or perhaps where to start looking for a change of career?), please do get in touch.

Yours sincerely,

Camilla Zajac