It ain't what you do - it's the way that you do it Monday February 23, 2009
I’ve been having interesting conversations about creativity and new/old ways of doing things recently. In uncertain times it can be reassuring to have some straightforward answers to ongoing debates. Is Twitter the best thing since cyber-sliced bread or the biggest baby monitor ever created (thanks Shane Richmond for Retweeting that one)? Is Facebook a fad for people under 25 (and those who would still like to be) or a must-have personal and professional networking tool? Is trying new ways of reaching out to customers a great idea or an uncertain quantity? This isn’t about one answer – just lots more questions. How can these options improve the quality of our relationships? And how can they increase the quality of the information we encounter and engage with? What real connections can these kinds of approaches bring? The answer is to see their potential for enriching the way we do things. After all, that’s what gets results.
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For me it's also just alternative forms of conversation, like the telephone, letter or fax. They happen so fast now we struggle to adapt, though new widgets and tools helps us aggregate information better. Just as some people talk to long on the phone, other Twitter too much for too little gain. A business needs to take a strong tactic and have measurable goals - but everyone else, just communicate, learn and have fun. (I sometimes enjoy just switching off from it all too).
— Susi O'Neill Feb 25, 12:35 PM #