On copy for a more creative business Tuesday February 17, 2009
Flavour of the month or a taste of things to come? Following on from my post last week about more versatile approaches in the face of challenging times, I see there is another article from the Guardian on the virtues of flexibility. It seems that ‘flexibilism’, (or what could be coined as a combination of the creative and the familiar) is the way to go right now. Perhaps this approach can be defined as getting old things done in new ways, like asking the public to create new flavours for Walkers Crisps or networking online (Twitter being the example of the moment. See this overview from digital networking consultant, Susi O’Neill).
It’s always had plenty of lip service, but perhaps creativity’s time has actually come. Creative isn’t about simple broad brush reinvention. It’s about looking at something a bit differently. It’s about encouraging people to see you or your business anew. That doesn’t always take a major overhaul. Just a fresh look at what you’re saying – and how you’re saying it. Keeping you up to date and in touch. And what could be more creative than that?
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Thanks for the link Camilla.
It’s a strange paradox that creative businesses are most likely to suffer in a recession (as essentially dealing in luxury products and services like advertising) – yet you are right that creative approaches are needed by company to re-frame their thinking and look at the ‘why are we losing trade?’ question from a new angle.
De Bono’s Creative Thinking offers great advice on this, and I’d recommend reading the www.lateralaction.com blog.
— Susi O'Neill Feb 20, 12:53 PM #