Playing the name game Tuesday July 27, 2010
Names keep coming up in conversation at the moment. From brilliant baby names for a friend’s new grandchild to the best business name for another friend’s new venture. But does a name really mean that much? It’s only words isn’t it? Not at all. A name matters as much as a logo and a strapline (I’m talking about the business now, not the grandchild…). Like copywriting for a business, a name needs to be memorable, distinctive and designed to grow with a company. Getting it right can make great things happen. Getting a name wrong can cause all kinds of problems. And we’re not talking about being teased in the playground.
