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This is what happens when the message gets mixed up with the motive. A quick note about icing turns a sweet gesture into something slightly more surreal. Apparently this is the cake that launched a thousand more weird and wonderful ones, courtesy of CakeWrecks. Ah well, I’m sure it still tasted good.
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I’ve heard some great questions about copywriting over the years. Some keep coming up, so…
What could 2011 reveal about your copywriting approach in the New Year?
Thinking about what you’d like to achieve in 2012? Whether it’s more business, more profile or better productivity, it might surprise you…
Piggy in the middle, technical domination or camouflage chameleon…what’s your copywriting danger point?
What connects copywriting to the commercial bigger picture?
What’s your starting point for writing about something new?
