The accountant, the image consultant and the writer Tuesday July 8, 2008
Question: what do a leading image consultant and a developing accountancy firm have in common?
Answer: they both asked me to use copywriting to power up their communications.
What was my approach with these two very different companies? One: create a distinctive style and voice to express their personalities.
Two: write resources that speak volumes about all the benefits they have to offer – be it a new image or more money coming into the business.
Unique qualities + audience awareness = a more powerful message
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