The secret to speaking their language Thursday November 27, 2008
How much time have you got? Not a lot, if you’re like most people. So what you choose to read has to speak to you – and fast. Most of us decide at the speed of sight whether or not to take a good look at an article, brochure or web page…and whether to keep on reading. What verbal triggers are you using to talk to your customers? And how can you encourage people to respond to what you’ve got to offer? With copy that speaks their language. And gets you remembered.
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