TOV and the B word Thursday January 29, 2009
Red or Dead innovator and designer Wayne Hemingway launched today’s Nottingham New Business Live! event. During his amusing and inspiring talk he touched on branding (though he admitted he hates the B word itself!) and the power of a strong tone of voice to identify a company and its services or products. Whether it’s clothes, kitchens or camping equipment, a powerful tone of voice can speak up for a business. And, as Mr H suggested, a strong company identity is bound up with a clear, honest way of communicating. So how could distinctive, eye catching copy make your company stand out?
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