What's the price of copy? Tuesday February 23, 2010
Are your communications saying the same thing as this notice? Are you keeping your valuables (or rather, your value) hidden away, out of reach? Value isn’t in the eye of the beholder. It goes much deeper than that. But it does need to be clearly stated. Copy done right sends out a clear sign about a product or service. It creates a strong sense of what an organisation has to offer. Copy that combines the commercial and the creative can speak loud and clear about real value. And you can’t put a price on that.
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