What's your flavour? Tuesday September 23, 2008
How do you make an omelette? Accompanied with a side order of creative cooking chaos or in the midst of organised culinary order?
They’re both valid ways of getting the job done – just different approaches. It’s the same with copywriting support for businesses. The way of working comes down to the style and personality of the individual company. Some give the brief, set the date and await completion of the writing project. Others want to discuss and debate and welcome fresh ideas on issues from style to strapline. It’s my job to adapt to this, to identify at the start whether it will be this kind of process and work creatively to make the most of it. Because a company’s copy should reflect its taste for business.
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