Why creative matters now Wednesday February 4, 2009
Taking a walk on the wacky side can work wonders, apparently. In an interesting article in last Saturday’s Guardian, Bill Taylor highlighted how good ideas can thrive in an economic downturn. It seems that in tough times, cleverly applied creativity can get results. Whether that’s in the way a service is represented or the style in which a company communicates with its customers. A fresh approach can really help an organisation move forward. After all, it’s been proven that businesses that keep on marketing in challenging times do better than those that don’t. So how could a bright idea boost your organisation right now?
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