Why misspelling is mis-selling Thursday July 2, 2009
Misspellings can be entertaining. They can even be amusing. But they are rarely good for business. Earlier in the week I took a peek at at the unintended fun that comes from creating mixed messages in copy.
I’m following that up with a second helping of writing with undue care and attention – this time for Pay Per Click adverts. Most of us know by now that it’s helpful to take common misspellings of keywords into consideration when optimising websites and online ads.
But as this blog points out, putting odd variations of words in PPC ads makes no sense. It’s a bloomer that’s bad for business.
(Thanks to Jake Hird.)
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