The 100-word blog post: Stop ignoring the big idea 28 October 2016
Which comes first: the idea or the content?
Well, the idea should. But when you’re inside your business, it’s not always easy to uncover what it is that makes it unique.
Or what your potential customers will want to know about.
Or the interesting angle that will get your copywriting approach moving ahead with far less effort.
But a copywriting approach that includes developing ideas for your blog or social media or overall content plan is valuable.
If you put your ideas first, you’ll find that creating your content and copywriting becomes easier, more effective and (whisper it) more enjoyable!
Camilla Zajac, Green Light Copywriting, October 2016