Five tips for turning time into a copywriting resource 13 June 2025
Get set, go! In copywriting and marketing, time is an essential resource. That’s thanks to the power of targeting content to fit with seasonal events, special occasions or even changes in the weather.
While we’re all used to seeing content dedicated in this way, the timing needs to be applied with just the right approach. So, relax, take a little time out and read on to discover how to get more from your copywriting strategy.
1. 0 to 60: Don’t forget who’s reading
However timely or topical your marketing content is, it still needs to be relevant to your target market. You also have to be sure your seasonal marketing message aligns with the interests of the right people.
2. Rewind: Keep you in mind
Yes, you – and your business. Coordinating your content more closely with the calendar can be powerful. But don’t just make it about a particular time of the year. Look closely at your copywriting strategy first to draw out what is relevant to your company as well as to that time of year. This could be products that are helpful for your customers over a particular public holiday, a special offer to help them out precisely when their budgets are stretched or a perfect present idea. Timing alone can’t do all the heavy lifting.
3. Pause: Stay in good taste
Sadly there are occasional moments when this type of marketing gets it horribly wrong. Fall into this trap and you’ll put your prospects off.
4. Count the days, not just the season
Adapting your copywriting and marketing approach to chime in with a certain event? Great, but it isn’t the whole package. Precision timing within that is still essential. Craft your copywriting and marketing strategy so it matches impeccably with the time and tone of the event. Avoid rush it to fit in or you could undermine your message.
5. On your marks…
So your content matches with the season or the holiday. But does it fit with your overall copywriting and marketing strategy? Customers appreciate consistency. Balancing your complete marketing strategy with an active approach to seasonal content? It’ll help you count down to a bigger marketing impact. And who doesn’t have time for that?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
