Tips, news and views from Green Light Copywriting

Eight ways to revitalise your content strategy 15 January 2015

Are you finding it tough to get your content and copywriting strategy into gear? Kick back and take a look at these ideas…

1. Say less

Need to speed up the impact of your marketing content? I have three words for you: clarify, refine, reduce. It’s that simple. Take a closer look at the content you use to promote your business. Is it streamlined and strategic or packed with words and unclear messages? If you want to create more of a response, pare it right back. With copywriting, less really is more.

2. Give more

Generosity with content could help to generate the response you want. Are you sharing your marketing content fully with your clients and prospects? Would you say you’re making the most of the great case studies, success stories and tips that you have in-house? That’s what they’re for, after all! Now is the perfect time to start distributing all the content you’ve created.

3. Share stuff

Here’s another way to share which could make your content more productive. Instead of just telling people about yourself and your business, inform them about the things that you know will interest them, whatever that might be. This can be as effective in your emails as it can be for your blogging and makes for more magnetic marketing content.

4. Limit yourself

Trying to do too much can turn your marketing content into a mammoth task. Instead, focus on just two or three channels (blogging, social media etc.) with or two one or two key messages. It’s an easy way to strengthen your marketing voice.

5. Exchange it

Here’s one urge which often undermines business copywriting…the urge to list features and facts instead of benefits! Start looking at converting the facts about what you do into great reasons to buy into your business and you’ll speed up the response to your content.

6. Encourage response

Here’s yet another classic error found in a lot of business copywriting, whether it’s off or online – the strange absence of clear calls to action or information about what your potential client should do next! Should they click to contact you, pick up the phone or sign up for your newsletter? Make it clear, make it easy and you’re much more likely to make them respond!

7. Ask questions

I previously highlighted User Generated Content (UGC) as a trend to watch. Apply the power of UGC by asking more questions in your marketing content. Look to generate interest and response by encouraging your clients to share their views and experiences.

8. Get support

Most of us value a second opinion in many areas of our lives. Why should your content or copywriting approach be any different? Gaining a detached second opinion from a copywriter could help bring out the best of your business in your marketing instead of missing out on the good stuff. I know someone who can help …