Research: AI copywriting popular for emails but weak on performance 7 April 2024
With AI platforms like ChatGPT growing in use, it’s interesting to see what the latest research reveals about their value in marketing.
There are some interesting insights in this article by Chad S. White on the State of Email Trends report from Litmus and Oracle Digital Experience Agency. Some of the findings suggests that while the use of AI for creating email marketing content is increasing in popularity, its performance is not so great. The message is clear: content generated by AI doesn’t necessarily have the focus and impact businesses need. That’s where an experienced email marketing copywriter comes in.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
