Copywriting error creates a taxing problem 5 March 2024
Copywriting is the art of achieving a balance between the creative and the factual.
Too much focus on substance and the appeal is lost. Too much focus on style and the message is lost. And worse.
This was what a certain financial services company found out when one of their LinkedIn posts drew the ire of some of the most respected tax experts in the land. The cause? A “copywriting error”, the company said, before quickly taking down the post.
This story is a little case study in the risks of overlooking the facts in the pursuit of creating content. And a reminder that copywriting needs to achieve the perfect balance of style and substance.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
