Tips, news and views from Green Light Copywriting

Three ways to do more with less copywriting 29 February 2024

Cut down on the copywriting? I know. It’s a shocking thing to hear a copywriter say. This probably isn’t the kind of message you might expect to hear from me. But keep reading…

Here are three ways to do more with less content:

1. Get Zen with your content

Becoming a little more Zen with your content means paring it right back to what matters. For example, instead of sending out lots of newsletters to everyone on your entire mailing list, look at segmenting your contacts and clarifying which message will fit which audience. When you qualify your content for different markets, you add more quality to your entire copywriting approach. Just think of it as a marketing detox.

2. Write less, create more

The advantages of copywriting for your business go on and on. It’s been proven that blogging regularly has been proven to increase business leads. But you may have noticed that creating content on a regular basis can be a big job. So why not consider enjoying more results with less effort? Take a good look at the content you’ve produced in the past and see how you can reinvent it for different audiences and channels.

You know that Frequently Asked Questions page you developed for your website? Could you turn it into a blog post that explains your how business supports a specific sector? Or how about taking an article you wrote about your industry a year or two ago and using it as the basis for commenting on recent market changes? There are all kinds of ways to review your copywriting strategy to making your existing content work harder. But be careful to reinvent and update your old content effectively so that it’s fresh enough to be recognised as new by the search engines.

3. Open up your world

Content and social are the best of friends these days. Rather than a copywriting strategy that focuses on your content and your message alone, apply the power of sharing! Highlight what other people have to say on your subject – and don’t forget to get social with what your clients are talking about, too! Done right, this can help strengthen your position as a leader in your industry.

Like to achieve more with less?

Reducing the message clutter and creating more white space can transform how powerfully your content impacts on your chosen audience. After all, what do you notice more – the overloaded web page that tells the entire history of a company or the focused story which brings a business alive in a few carefully worded paragraphs? Cutting out the padding can accelerate the rapport you build with your ideal customer-base. Keep your copywriting strategy simple and strategic and you’ll see more content success in the future.

Want to chat more about this or other copywriting ideas? Let me know!