Most two-faced sign of the week 7 January 2011
Despite its subject, this is quite famous in the world of signs.
I’m not surprised it’s so well known, because it speaks to both audiences in a memorable way.
We all know that dogs can’t read, of course. But the touch of the surreal turns a factual subject into something more likely to have an impact.
It shows how trying a new angle can bring a subject to life, whatever you’re writing about.
Barking, but effective.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
