Introducing the future of sarcasm 26 January 2010
Feeling sarky? Make sure the world never misses your dry wit – thanks to the SarcMark. That’s not something out of a dark comedy on the bizarre evolution of language. It’s an actual punctuation mark dedicated to the sarcastic. The drier side of humour doesn’t always translate in the written word, so perhaps a symbol to denote the ironic will create clarity. Do you think the SarcMark is a brilliant innovation – or yet one more step in the distortion of the English language? Will the combined squiggle and dot make our communication clearer or just add confusion to the way we write? Changes in language seem to affect the newer, more informal kind of communications first. So the SarcMark could well be coming to an email/text/tweet/blog near you soon. Perhaps later on it will become a staple of written copy. The exclamation mark? That’s so 2009.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
