Mapping minus the walking boots 3 June 2010
My work often starts with a piece of paper covered in scribbled ideas. You could define copywriting as creativity with a compass. Its aim is to give direction and definition. But it usually begins with thoughts sketched out in rough. So I really appreciated this collection of mind mapping tools. Anything that helps to turn a collection of ideas into a plan has got to be good. See what you think.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
