Why cutting the clutter is good for your character 31 August 2010
Ban the bollards and the signs and bring back clarity!
Following on from my post on unfortunate misspellings in public writing last week, it seems that as well as counting the cost of signage errors, politicians are calling for a reduction in advertising hoardings, signs and other clutter, (referred to with the misleadingly relaxing sounding phrase “street furniture”). In copywriting and in so many other things in life, less is most definitely more and it’s good to hear that there is government interest in reducing the barrage of information in our streets. Apparently the politicians are starting to recognise that even with good intentions, clutter reduces character. And that it’s not simply about putting information out there, but how you get the message across in the first place.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
