Writing in sync? Test your compatibility with others 21 February 2011
Copywriting is all about finding a style compatible with a company and a message. Here’s something fun for a Monday morning that tests compatibility by comparing writing styles. See whether you and your nearest and dearest are well matched, just by comparing the way you write! I tried it out myself and was unsurprised to hear that emails between a friend and I turned out to have a Language Style Matching score of 0.9 – far above average! Try it to see how in sync you are. Or take a more experimental approach – compare samples of copy from a business to test the consistency of its company tone of voice.

Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.