The hard sell repel 18 June 2009
I don’t like the pushy phone calls. Or the information overload. Or the person who won’t respect my personal space.
I think it’s fair to say I don’t like the hard sell.
The hard sell is about you instead of me. It’s about wearing me down instead of cheering me up. It pressures me with a buy-it-now-or-else deal instead of winning me over with long-term benefits. It’s in your face instead of come hither.
We all want people to understand and respond to what we have to offer. Getting the message across matters. Even more so right now. Instead of the hard sell, the ‘special’ sell wins over with personality, spells out what’s important and evokes curiosity. Call it what you like, this is a process of connection, not enforced direction.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
