Doing the maths 1 December 2009
The writing was on the wall. The new client asked me to update their product brochure. At first glance, it seemed straightforward. Then as I got to know them, I could see something out of place. What they wanted me to write and what they had to offer just didn’t match. So then we had great fun working out what was special about them and making sure the copy said it all. Now they have a message that adds up.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
