How to win by changing up your copywriting tone of voice 25 July 2024
Here’s a little story about sarcasm. A new client asked me to write them a brochure. “We want it to be slightly sarcastic,” they explained over the phone. They also asked for an amusing approach with more than a hint of attitude (from the copy, not from me).
Along the way, I created interesting stories around each of their products. But why did they want to make people smile with their copy? In a market where content was quite generic, they knew they could use their copy to make their products stand out.
The end of the story? It worked. The client now has a distinctive voice that gives their products extra sparkle. They’ve even noticed one of their competitors trying to recreate their sarky-with-a-smile house style.
A clear sign of entertainment being the sincerest form of flattery.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
