Most biting sign of the week 28 May 2010
It’s quick, direct and keeps you on your toes. The sign, not the guard dog. At the risk of sounding like the committed word geek that I am, I like the nice use of contrast in this copy. From taking the message from the guard dog to the viewer, this sign reminds us what we’re up against – and makes it personal.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
