Most uneventful holiday spot of the week 9 July 2010
Amusing as it is, this sign reminds me of copy without a purpose. The copy might be in place, but is it really saying something people want to hear? The sign pictured makes the surrounding peace and quiet stand out, but copy without content usually gets overlooked.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
