Most confusing sign of the week 21 May 2010
In a world where we are surrounded by information of all kinds, here’s a look at copy with a very confused purpose (courtesy of The Huffington Post). At first you just see the daftness of a sign that exists to warn about itself. But hidden away, there is actually some useful information. In a week where it is reported that internet use is up, how many ‘signs’ do we see like this every week? How often do we miss the message because it’s communicated in a topsy turvey way?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
