Most rubbish sign of the week 4 February 2011
Mixed messages. They’re everywhere.
In copy that demands our attention, then confuses with too much detail. In copy which states its aim to be clear, but gives us a head full of jargon.
Like this double whammy of a sign, from the US.
Whatever the setting, it’s time to bin those mixed messages.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
