Green Light client story: the company newsletter 7 February 2011
The client:
An ambitious accountancy service offering support to small and medium-sized businesses.
What they needed:
The company was working hard at growing its client list and wanted to build on relationships with current and potential customers through a regular e-newsletter. The copy needed to create interest in the company’s services and differentiate it from its competitors.
What they got:
For the first newsletter, I worked with the company’s Director to identify relevant topics and to agree how to present them. I then created a style that reflected the company and highlighted the value of its services. The regular newsletter helps keep customers up to date and engaged with what the company has to offer them.
What they thought:
“Right from the start we had a great response to our email newsletter! Green Light Copywriting created a style that matches our approach to supporting our clients. The newsletter is now very much part of our ongoing marketing strategy.”
Company Director
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
