One step to calmer copy 6 July 2010
The bigger picture. It’s always made up of the small details. So how does this work in the complex mosaic of business communications? With capital letters in their rightful place. I’ve written before about the impact of copy packed with caps. I think this cartoon by Oatmeal sums things up perfectly. It’s a great reminder of the big difference the little things make.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
