Most OTT sign of the week 22 July 2011
I could go on about the power of repetition in copywriting. Or about how well the contrast works between the repeated words and the polite start and finish. But all I will say is that this ‘sign’ or message makes me smile. In a world of humdrum written reminders and statements, it turns an everyday topic into something more eye catching.
Camilla Zajac, Green Light Copywriting, July 2011
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
