Most surreal sign of the week 29 July 2011
When is a door not a door? When the sign says so.
In terms of copywriting, this is a nice example of statement and image working to surreal effect.
While the sign is indeed telling us that this is not a functional door, it all comes across as a strange conflict. Quite amusing here. But what mixed messages could your copy be giving away about your product or service?
Camilla Zajac, Green Light Copywriting, July 2011
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
